“Yno”
pronounced wi•no or ee•no
Yno Software is a small company dedicated to producing affordable software products for the direct-to-consumer wine industry. At Yno we understand that DtC wineries have different needs, values, and budgets than their 3 Tier competitors. We believe its all about loyalty. So, our products are specifically designed to help retain and increase conversion.
“Real Wine”
wine produced at the source from select vineyards with minimal intervention
It isn't easy to make real wine. It can't be made in volume. It takes understanding the vineyards it comes from. The soil. The climate. Not everyone appreciates it, but those that do, are hooked forever. Real wine is the heart and soul of the wine industry. At Yno, we appreciate real wine and those that endeavor to make it.
Bill Langley
Founder, Engineer
WSET Advanced, CSW
“YnoGuy”
I'm a software engineer with a wine problem. I've been a wine enthusiast all my life. For the last 10 years I've immersed myself in the DtC wine industry, working in hospitality, marketing, and tech. I've witnessed the struggles of DtC wineries firsthand. That's why I founded Yno.
